Five things — CRAFT — that turn a fuzzy ask into a brief the AI can actually deliver on. Works with Claude, and any capable assistant.
Great results aren't about finding magic words. They're about briefing well — the same skill as handing work to a sharp new colleague. When an answer disappoints, the fix is almost never different phrasing. It's a clearer brief. CRAFT is your checklist for writing one.
What it needs to know — the background and real information, so it stops making things up.
Who it should be — sets the vocabulary, the priorities, and the judgment the answer is built from.
The actual job — stated as an outcome, with a verb. Write, compare, plan, draft, summarize.
What it should look like — length, structure, sections. Where most people leave the most value on the table.
How it should sound — warm, direct, plain, formal. Keeps the draft sounding right, and like you.
See it in one brief — all five parts, doing their job in a single prompt:
The full cheat sheet also covers how to steer an answer that's close but not quite right — without starting over. Get the whole thing below.
One page, straight to your inbox-worthy download link — plus an invite to Your First Win, our free live session where you build one genuinely useful thing with Claude, on your own work, in about an hour.
Here's your CRAFT cheat sheet — and if you want to feel it work on your own task, grab a free seat at Your First Win below.
Download the cheat sheet (PDF)